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Why coaching?

0 %
higher earnings per share in companies where employees declare to be engaged
0 %
of companies say it is important to develop leaders
0 %
of Leaders are ill-prepared or unprepared to meet their challenges

Developing talent and organisations is key to perform in any company. It is time to breathe new life into it in a context where the war for talent is raging, the transformation of organisations is accelerating and the business opportunities are numerous. The stakes of leadership and teams are high and companies have strong opportunities to address it without further delay through coaching.

Coaching allows you to strengthen your ability to adapt to change, to improve collaboration between teams and individuals, to be more creative and more efficient in your decision-making, and to better manage communication between employees as well as between Leaders, Managers and Teams.

Learn more about the context and coaching

Sources: 2018 State of Leadership Study, Hanes 2022 Study, 2018 Right Management Study

My vision

Performance is, above all, the one of women and men, individually and collectively

For more than 25 years, I have been coaching management teams and talents in France and abroad, to create effective, learning organisations that allow the development and fulfillment of all. I am convinced that individuals and team spirit are the key to a successful strategy. It is essential to place their development at the center of organisations with an operating model based on commitment, responsibility, listening and benevolence. I like challenges, I look to topics with a different angle, an angle that questions, awakens, and creates opportunities.
I fundamentally believe that we have all the resources we need. We just need to meet and release them.
Coaching allows to unlock our energy, creativity, power and our strength to inspire for a sustainable collective and individual success.

Jean-Charles Castellano

Certified Executive Coach

My coaching identity

From where the name “BroadenUp” comes from?

Coaching is about alliance and when I was thinking about the name of my company, I reflected on what I wanted to ally through my coaching approach. Coaching is multidimensional and it is also about broadening views, perspectives and opportunities, to grow up and unleash clients and teams potentials. It came to me, quite naturally, that “BroadenUp” is a perfect illustration of what I want to bring as a professional coach. The logo represents the importance of the harmony and the "laws of life" to elevate yourself, thanks to your roots, your ecosystem and resources

From vision to action

Business coach who bridges the dimensions of vision and action with the ones of listening and empathy
My coaching approach, based on the coach's skills and ethics, is therefore focused on the client in his or her professional environment, looking at the systemic aspects related to the client's situation. It is driven by the 3 essential engines for sustainable success, namely the Head, the Heart and the Body
My approach is therefore based on 4 dimensions and 3 drivers

The dimension
of the organisation

The systemic
approach

The dimension
of the Business

The systemic
approach

The dimension
of the individual

Authenticity and
values

The dimension
of relationships

The importance
of the alliance

The method is based on specific and powerful coaching tools, allowing the client to engage actions that allow him to gain efficiency and give more meaning to his actions. My approach is also based on my international experience and my strong expérience of the business world
More about my approach

What we bring to you

Executive coaching

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Individual coaching

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Team & organisation coaching

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Testimonials

I would highly recommend Jean-Charles and BroadenUp as a coach and sparring partner!
I had the privilege to have Jean-Charles as my coach 2022/2023 during an important part of my career at Pernod Ricard/ The Absolut Company. Even though the coaching was for a limited time period, Jean-Charles’ tools and exercises will stay with me for much longer both professionally and personally!
By listening, challenging and asking the right questions – Jean-Charles pushed me to widen my horizons, see things from different perspectives which helped me to understand myself and my colleagues much better. I feel stronger and more motivated as I now have a better understanding what I can do to keep building on my strengths and areas of development!

Alexander
Global Brand Manager

An extraordinary coach everyone should have!
I had the pleasure of having Jean-Charles as my coach in Pernod-Ricard during 1 year program as I was building my leadership skills as Global Portfolio Director.
Since the beginning it was clear for me that my coaching journey was going to be different from my peers as I had the opportunity to not only have a great company leader but someone who had true knowledge and skills as a coach.
Thanks to him I was able to identify and work on my barriers to unlock my skills as a leader which has had a huge impact in my career and my team.
I strongly recommend Jean-Charles as a coach for anyone who wants to advance in their career by unlocking their personal potential.

Daniela
Global Marketing and S&R Director

Jean Charles has been my coach for almost a year. With him, I was able to evolve thanks to his quality of listening, advice and setting up situations. A relationship of trust was established, allowing for some very interesting reflections. Thank you again.

Foucault
Innovation & Marketing Solutions Director

I had the opportunity to work with Jean-Charles on my development in depth at a real pivotal moment in my career. Jean-Charles listens carefully to target the points of work and allows the coachee to ask the right questions and to open a new field of analysis. His applied method, based on complete and practical exercises, allows real progress. I will recommend Jean-Charles as a coach very easily.

Maxime
Global Marketing Manager, Brand Creative

I had a pleasure to have coaching session with Jean-Charles in 2020. It was very helpful and interesting experience.
Working together with him I definitely achieved all targets which were set up for this program in front of us. Jean-Charles significantly helped me to unlock my managerial skills and establish myself in my first executive role.
I do recommend Jean-Charles as high professional coach who can support anyone for achieving his targets!

Ilya
Finance Digital Transformation Director