Any change is a unique and exciting journey

That’s why success depends not on tools, technologies or methodology… but on the men and women who embark on this journey?

This conviction leads us to offer you personalized support in 2 areas
Human Resources and Organization Consulting
Coaching and training

My vision

Performance is, above all, the one of women and men, individually and collectively

For over 25 years, I have been coaching management teams and talent in France and abroad, to create effective, learning organizations that enable everyone to develop and flourish. I am convinced that individuals and team spirit are the key to a successful strategy. It is essential to place them at the center of the organization, with an operating model based on commitment, responsibility, listening and benevolence. I like challenges, I look to topics with a different angle, an angle that questions, awakens, and creates opportunities.

Facing transformations, it’s important to define the vision, the meaning of the change, and to support teams in carrying out the project.

Surrounding yourself with a consultant in Organization, Human Resources Strategy and Change Management is key at these important moments. At the same time, support for teams and leaders is essential, as it is they are the ones who must be able to carry the project through its deployment phase and beyond, to make it a lasting success.

“Consulting” and “Coaching” are the 2 essential ingredients of a successful transformation.

Jean-Charles Castellano

Certified Executive Coach

My coaching identity

From vision to action

Connecting the dimensions of vision and action with the ones of listening and support.
Our approach is therefore focused on the specific challenges of the client, looking at the systemic aspects related to the project, whether it is a request for advice in Organizations and Human Resources or a request for coaching. The work is done on the 3 essential drivers of sustainable success, namely the Head, the Heart, and the Body.
Our approach is therefore based on 4 dimensions and 3 drivers

The dimension
of the organisation

The systemic
approach

The dimension
of the Business

The systemic
approach

The dimension
of the individual

Authenticity and
values

The dimension
of relationships

The importance
of the alliance

Co-creation with the client and strong values

A logic of co-creation focused on each client’s specific needs.

It is about creating a true partnership/alliance with the client and relevant stakeholders to create a clear contract covering the consultancy mission, the process, the challenges and the objectives.

BroadenUp's values

Listening

Listening is an essential part of my approach. It starts with the first contact with the client to understand their needs. In coaching, it involves establishing silence and availability, so that the coach is totally connected to his client, hears his needs and feels the situation. Listening is also about being present to oneself, which allows one to be fully engaged in the relationship with the other. Listening is done in 3 dimensions: listening to the mental path, listening to the content, listening to the non-verbal

Trust

Trust is also a key factor in customer relations. I pay particular attention to this because it determines the quality of the assignment from start to finish. It allows us to get to the bottom of the issues while respecting all the stakeholders. I like David Maister's equation in his book "The Trusted Advisor", where he writes that trust is based on Credibility (experience), Reliability (seriousness of approach) and Intimacy (being totally connected to your customer), all focused on the customer's needs.

Responsibility

For me, responsibility means being accountable for one's actions, having the ability to fulfill one's obligations. As a consultant and coach, I respect my ethical, contractual and legal obligations towards my clients.

Value creation

BroadenUp's raison d'être is to be a "Performance Booster" and to accompany transformations, for the company, the teams and the individual. Value creation is an essential dimension of my approach. It must enable the client to develop its economic performance, through work on vision, team mobilisation, the development of behaviour and relational skills, self-awareness, and motivation and commitment. It is by liberating individual and collective energies that the company will find its full potential and create value in the long term.

Courage

Finally, courage is an essential value in my approach. As a consultant and coach with many years of professional experience, I've seen how courage can take on the most ambitious challenges. It's essential to encourage customers to tackle difficult issues and find ways to achieve their goals.

What we bring to you

Human Resources and Organization Consulting

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Executive coaching

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Talents coaching

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Team & organisation coaching

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Testimonials

I would highly recommend Jean-Charles and BroadenUp as a coach and sparring partner!
I had the privilege to have Jean-Charles as my coach 2022/2023 during an important part of my career at Pernod Ricard/ The Absolut Company. Even though the coaching was for a limited time period, Jean-Charles’ tools and exercises will stay with me for much longer both professionally and personally!
By listening, challenging and asking the right questions – Jean-Charles pushed me to widen my horizons, see things from different perspectives which helped me to understand myself and my colleagues much better. I feel stronger and more motivated as I now have a better understanding what I can do to keep building on my strengths and areas of development!

Alexander
Global Brand Manager

An extraordinary coach everyone should have!
I had the pleasure of having Jean-Charles as my coach in Pernod-Ricard during 1 year program as I was building my leadership skills as Global Portfolio Director.
Since the beginning it was clear for me that my coaching journey was going to be different from my peers as I had the opportunity to not only have a great company leader but someone who had true knowledge and skills as a coach.
Thanks to him I was able to identify and work on my barriers to unlock my skills as a leader which has had a huge impact in my career and my team.
I strongly recommend Jean-Charles as a coach for anyone who wants to advance in their career by unlocking their personal potential.

Daniela
Global Marketing and S&R Director

Jean Charles has been my coach for almost a year. With him, I was able to evolve thanks to his quality of listening, advice and setting up situations. A relationship of trust was established, allowing for some very interesting reflections. Thank you again.

Foucault
Innovation & Marketing Solutions Director

I had the opportunity to work with Jean-Charles on my development in depth at a real pivotal moment in my career. Jean-Charles listens carefully to target the points of work and allows the coachee to ask the right questions and to open a new field of analysis. His applied method, based on complete and practical exercises, allows real progress. I will recommend Jean-Charles as a coach very easily.

Maxime
Global Marketing Manager, Brand Creative

I had a pleasure to have coaching session with Jean-Charles in 2020. It was very helpful and interesting experience.
Working together with him I definitely achieved all targets which were set up for this program in front of us. Jean-Charles significantly helped me to unlock my managerial skills and establish myself in my first executive role.
I do recommend Jean-Charles as high professional coach who can support anyone for achieving his targets!

Ilya
Finance Digital Transformation Director